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Best b2b social media tools: white papers
White papers aren’t just for politicians and scientists looking to publish policies or complex findings from clinical studies. They are a great tool for helping businesses position as expert in a...
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Thirty years experience
Today’s Dilbert strip got me thinking. Much is made in business of the need for experience. Experience defines us, provides us with credibility and a customer base prepared to engage with, and even...
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Watering holes
Do you know where your customers hang out and what keeps them awake at night? One of the phrases I use the most when I’m consulting, training or speaking is “watering hole”. For me, watering holes are...
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Your best brand storyteller? Ask the expert!
Your business might be telling an exciting, captivating and helpful story… but is the right person telling it? Successful companies already know that people buy people. In my experience,...
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